Marketing Strategies on Facebook and Instagram for Dentists and Dental Clinics

Social Media Marketing for Dentists – As a dentist, you’ll be able to share what your dental practice offers and target users based on their location, age, gender, and other information. This ability allows your clinic to reach the right people at the right place and at the right time.

Want to increase your online presence?  Social media ads are a way to take your online presence to the next level and draw potential clients in with creative dental marketing ideas.


What is Social Media Marketing for Dentists?

Social media marketing(SMM) is a form of internet marketing that involves creating and sharing content on social media networks like Facebook, Instagram, Twitter, Youtube, etc, to achieve your marketing, branding, and dental goals.

Social media marketing activities include; posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

Social media marketing is the most effective technique to connect with your target audience. For a dentist, this entails persuading patients that you can provide a pain-free procedure.

Make use of social media to make patients feel more at ease before they come into your clinic. Let clients know they’re in good hands by demonstrating your authority, track record, and industry knowledge.

Social media marketing and dental ads focus on converting potential patients into new patients at a low patient acquisition cost.

The majority of social media platforms, namely the big three ( Facebook, Twitter, Instagram ), are completely free to join.


Why Does Social Media Marketing Matter For Dentists?

  1. Dental social media marketing is still in its early stages of acceptance and has a lot of untapped potentials.
  2. Many younger potential new patients will check a dental practice’s social media profiles, such as Facebook or Instagram, before visiting their dental practice’s website, and many will choose to contact you via Facebook Messenger or Instagram rather than calling.
  3. Before making a purchase, people desire to learn more about different brands and dental practices.
  4. Dentists don’t have to persuade people that their teeth and gums need to be examined. Everyone is aware that they should go to the dentist.
  5. Dental social media marketing facilitates building trust and earning a patient’s confidence.
  6. Your dental practice’s social media presence will allow you to engage with your existing patients who are the best ambassadors to have for your practice.
  7. Video options like Instagram Stories Facebook Live allow you to go beyond standard dentist ads and have genuine conversations with your audience.
  8. An official website remains a dental practice’s face on the web, but social media has proven to be incredibly effective at promoting brands and increasing their online presence.
  9. Social Media Posts Increase Patient Engagement on Social Media Sites With Unique Content.
  10. Facebook and Instagram Live have a live video functionality that allows users to share content with their audiences in real-time.


Which Social Media Platform Is Best-Suited For Your Dental Practice?

What social media networks should I use as a dentist? It depends on your personal preferences and your budget. But most dentists who are new on social media platforms use Facebook Marketing because it has the highest number of active users.

Here is the complete guide to choosing the right social media platforms for dentists:



Facebook Marketing is the most extensive social network worldwide, with 2.7 billion monthly active users.

Facebook is easily the most versatile social media site for most businesses.

Facebook Ads for dentists can be the digital marketing strategy that can help your practice get new patients.

Because Facebook is a private social network utilized by friends and family, it’s critical to understand and work with the Facebook algorithm.

Use Facebook to build deep and trusting relationships with your audience by trying a few of these options:

  • Sharing photos of your team and office, as well as any happy clients
  • Linking to blog posts and news articles relevant to your area
  • Providing updates about your practice and asking customers for input
  • Running promotions and contests
  • Showing off a patient or team member of the months
  • Running Facebook Live Q&A sessions
  • Providing dental tips and answering customer questions

Whether you’re a cosmetic dentist or an orthodontist, Facebook Ads help your dental services be known to Facebook users.


DigitTooth Designs: As a Facebook marketing partner, we create dental Facebook posts and targeted Facebook ads for dentists to attract new followers, keep the existing ones engaged, and drive qualified leads to your dental sites.

If you are new to Facebook advertisements, our Facebook Ads for dentists guide will help you start advertising and getting new patients to your dental practice.



Instagram has more than 800 million monthly active users and claims to have one of the highest engagement rates of any social media platform.

With more than 100 million active users, it is one of the few platforms where older content can also do well. As you know, Instagram Marketing is primarily for visual content, including photographs and short videos.

While visual content is useful in general, moving images are especially effective.

Some things dentists on Instagram Marketing might take advantage of include:

  • Behind the scenes photos
  • Reposting pictures patients take in your office
  • Showing before and after images (with patient permission)
  • Promoting events
  • Running competitions for #BestSmile or something similar
  • Branded hashtags

Hashtagify is a great tool to help you plug in a keyword you want to target and suggest popular hashtags related to that keyword.



Twitter is another excellent social media platform for dentists. It appeals to a wide range of clients, similar to Facebook. The only difference is that your messaging will be more concise and refined. Twitter Marketing allows you to swiftly engage with clients while also assisting you in attracting attention through the use of branded hashtags.

You can use Twitter Marketing to promote your dental practice in a variety of ways, including:

  • Using hashtags related to your industry to draw attention like #TeethWhitening #DentalCheck
  • Sharing relevant content from industry peers
  • Live-tweeting from dental conferences Responding to questions and concerns about dental care
  • Handling customer service questions



Because dentists often rely on the visual impact of their work to attract patients, channels with a focus on imagery and video are often an obvious choice. YouTube Marketing is a great way for dentists to expand the trust-building content they share on social media with:

  • Office tours
  • Q&A sessions or team interviews
  • Patient testimonials
  • Demonstrations
  • Dental tips

Therefore, incorporating educational and engaging video content into your marketing strategy will aid in the development of trust among your target audience. Companies that use videos receive 41% more online traffic than companies that do not.


DigiTooth Designs: If you don’t have a lot of time to devote to marketing, I recommend hiring a professional who can relieve you of the stress and help you develop your dental marketing strategy for financial freedom, which will allow you to spend more time with your family and reinvest in your business. Why not give us a call to see if we can assist you with your dental practice marketing?



However, it is advised to focus on one social platform first and gradually span out from there.

Without a budget, you may end up putting too many funds into one marketing platform and not enough into others.

Consistent delivery of relevant content promotes your practice and increases patient engagement.

Eventually, it all comes down to your specific needs and business goals. Create social media content that elicits engagement.

To succeed in social media marketing for dental clinics, you need to understand your target audience, business goals, and how social media fits your overall strategy.

Find relevant posts on your news feed and share them. This increases the likelihood that your content will be seen by prospective patients.

Connect with patients seamlessly through compelling social media content.


Digitooth Design:

Your content strategy helps you make sure you fulfill that quota by building a healthy mix of a variety of post types: Educational posts about dentistry that show off your expertise in dental work. Why not give us a call or book an appointment with us to see if we can assist you with your dental practice marketing?

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